Aleph Group Inc, a digital advertising firm trying to go open in the United States, announced on Tuesday that Twitter had purchased a minority investment in its promotions.

Aleph did not specify any financial criterion but indicated that purchasing a stake in Twitter would surely help the company expand its educational technology platform.

Aleph business

Aleph, a startup that specializes in emerging markets, can assist huge digital platforms in connecting with advertising and buyers. Meta Platforms Inc., Spotify Technology, and Microsoft-owned LinkedIn are among the buyers.

Companies helped to expand online despite widespread supply chain problems that kept products off the shelves and Apple Inc.’s privacy caps, which virtually everyone anticipated would ignore advertisements.

Aleph, launched in 2005 as Internet Media Services, was valued at $ 2 billion last year when independent investment company Capital Partners bought a $ 470 million share.

In October, Aleph registered in stealth for an initial public offering of the promotions in the United States.

MercadoLibre Inc, a Latin American fintech firm, is still adding to the volume of Aleph merchants, did buy a package of promotions for the required amount of $ 25 million in August of last year.