Fifth-generation hybrid with a sportier design
The Prius, a hybrid car that more than 20 years ago helped pave the way for electric vehicles, has been updated by Toyota Motor Corp.
The sportier-looking fifth-generation car will go on sale this winter, and the automaker claims that the prices will be competitive for all consumers.
In the last 20 years, 4.75 million Prius have been sold.
The Senior General Manager of Design at Toyota declared, “This car should be driven by everyone, not just a select few, and this is the biggest strength and reason for its existence, which is why the brand should not be lost.”
Toyota has sold 4.75 million Prius units to date, while Tesla recently surpassed the 3 million mark for total vehicle production.
With just 86,000 Prius units sold in 2014, sales have steadily decreased since reaching a peak of over 500,000 worldwide in 2010.